About Us : Leslie Grossman Biography

Leslie Grossman

Leslie Grossman, cofounder of Women’s Leadership Exchange (WLE), and author of SELLsation: How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives, has been creating business-to-business and business-to-consumer marketing/sales programs focused on women for more than 20 years.   Through the WLE S2W (Sales2Women) program she shares the marketing, sales and leadership knowledge and insights she’s gained in her successful career through live presentations, webinars, teleseminars and training programs. Prior to launching Women’s Leadership Exchange, Grossman founded and led Communications/Marketing Action, Inc. (CMA), creating public relations and integrated marketing programs for a broad spectrum of industries including new media, financial services, small business, fashion, entertainment, travel and publishing. Grossman was responsible for the 8-year campaign that brought platinum jewelry back from the dead to become the preferred metal for brides all over the US. 

In 2000, Grossman launched B2Women, a subsidiary of CMA, established to support the marketing objectives of companies recognizing the power of the fast-growing market of women business owners and business executives through training  and development that impacted professional growth and sales success. A track record of successes includes American Express, Platinum Guild International, SAAB Cars, Northwestern Mutual Life Insurance, BBC and North Fork Bank, Almay Cosmetics and Doctors Without Borders to name a few. 

At the time of the launch of B2Women, which coincided with the dotcom crash, Grossman observed mid-stage women-owned firms, like her own, struggling to keep their businesses going. She noted that many lacked the knowledge and appropriate support and connections they needed to thrive and survive in tough economic times. Her passion to help these businesses ultimately led to the creation of the Women's Leadership Exchange®.

In 2002, Grossman cofounded, with Andrea March, Women's Leadership Exchange® (WLE) as a multimedia communications program with conferences around the country as its centerpiece to address the needs of professional women and business owners. Now a community of 65,000, Women’s Leadership Exchange provides women leading established businesses with the tools, connections and resources they need to grow their businesses and careers exponentially.  WLE also helps corporations reach the elusive market of affluent women, including the business women in WLE’s community. 

Grossman has been active for many years in the small business and women’s business community including: National Global Chair (2001) and NYC President (1999-2000) of the National Association of Women Business Owners (NAWBO); National Advisory Council (1996-2000) of the U.S. Small Business Administration (SBA); Counselor, American Women’s Economic Development (AWED); and a member of Women Presidents’ Organization (WPO). Grossman presently serves on the advisory boards of the Center for Women’s Business Research in Washington, DC and Wyndham Women on Their Way. She also served as New York Chair of the Women’s Leadership Forum, on the boards of the New York Women’s Agenda and Jose Limon Dance Foundation, and Board Secretary of Fashion Group International. In 1999, Grossman was named Entrepreneur of the Year by Fashion Group International and received the President’s Leadership Award from NAWBO in 2000. In 2002, Grossman received the Matrix Award from Westchester Women in Communications. In 2005, Grossman and WLE cofounder Andrea March received the Women’s Advocacy Award from Enterprising Woman Magazine and the New York Enterprise Report Advocacy Award, 2006.

Grossman is a frequent speaker on leadership, entrepreneurship, sales, branding and marketing. She has spoken for four consecutive years at the New York University All-University Entrepreneurship Conference and has traveled as far as Tokyo to address the Tokyo Chamber of Commerce Convention on “Striving Toward a Global Network of Businesswomen for the 21st Century.” Other speaking engagements include JP Morgan Chase, The Luxury Marketing Council, Crain’s Expo, Commercial Real Estate Women (CREW), the 2002 Annual Meeting and 2003 regional meetings for Northwestern Mutual Life Insurance, Chapman University in Orange County, CA, NYU, Cornell, KeyBank and IBM PartnerWorld

Grossman received a B.A. in psychology and business from George Washington University, Washington, DC and attended graduate school at New York University for counselor education. A great believer in continuous growth and training, Grossman is a graduate of Insight Seminars, MAP (Managing Accelerated Productivity) and Landmark Education.  Married to Richard Abrams, Grossman is the mother of two and resides in Dobbs Ferry, NY