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FutureThink: How to Think Clearly in a Time of Change
Edie Weiner

FutureThink will help you discard the blinders that keep you from seeing what's really happening around you?so that you can anticipate waves of change and ride them to unprecedented success. Futurists Edie Weiner and Arnold Brown reveal breakthrough thinking techniques that can liberate your mind from its old assumptions and sensitize it to the earliest signals of change?so that you can start responding while your competitors are still asleep.

The authors show how to overcome both personal and institutional biases so that you can see both the forest and the trees. You'll learn how to recognize when trends aren't linear and when tomorrow won't be "just like today, only more so." The authors show how a football game can help you clarify your priorities in attracting and retaining customers, why the law of entropy explains why benchmarking often fails, how to understand the profound implications of demography, and much more. Above all, this book helps you act on what you learn?and overcome the human tendency to reject or deny the signs of change.

Grounded in science and supported by the authors' exceptional track record as futurists with clients such as Target Stores, Ernst & Young, and AIG, FutureThink teaches the most important skill you can learn right now: how to manage the future.

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