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201 Great Ideas for Your Small Business: Revised & Updated Edition
Jane Applegate

Renowned small business expert Jane Applegate has 201 ideas that will give your company an edge -- powerful approaches for managing, organizing, and promoting a more successful enterprise. Whether you have an established business or are launching one, this book could be the smartest purchase you ever make.

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Bang! Getting Your Message Heard in A Noisy World
Robin Koval, Delia Marshall, Linda Kaplan Thaler

Thaler and Koval, the CEO and vice-president respectively of the Kaplan Thaler Group advertising agency (KTG), share the secrets of their marketing success. In business for six years, KTG has created advertising campaigns based on a philosophy of the big bang, defined here as a strategy designed to make a brand explode onto the marketplace virtually overnight. Although the authors' advice is targeted primarily toward businesses and other publicists, the glitzy anecdotal writing is witty and informative enough to appeal to those interested in advertising and popular culture. Drawing on many specific examples of their accomplishments, Thaler and Koval describe just how the creative process is triggered by innovative thinking. The AFLAC insurance company, for example, was turned into a household name when a member of the KTG team realized that AFLAC sounded like the quack of a duck. The AFLAC duck raised the company's profile from zero to instantly recognizable. According to Thaler and Koval, big bangs are achieved in an atmosphere where rules are ignored, organization is compressed, chaos is embraced and intuitive thinking is encouraged. In addition to useful tips, the authors also highlight pitfalls that can derail a potential big bang, such as failing to rehearse presentations or neglecting to do appropriate homework on the company being wooed.

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Bless Your Stress
Mimi Donaldson

Stress. You've tried to manage it. Embrace it. Control it. Release it. Harness it. Channel it. Transform it. But until now, no one has dared to bless it!

Bless Your Stress enlightens instead of frightens. It's unconventional and intelligent… enjoyable as it is informative.

Bless Your Stress is a simple solution-focused, light hearted approach for handling the anxiety we live with every day.

Preventing Repetitive Notion Syndrome
The awful truth about the Panic Button: it's not connected!
Installing the Pause Button — the pause that destresses
Cultivating the art of Wait Lifting

From beginning to end, from the ridiculous to the sublime, Bless Your Stress offers a common sense message delivered with irresistible logic and irrepressible humor.

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Bosom Buddies
Deborah Axelrod

Daughter of a breast cancer victim, talk show host O'Donnell lends her considerable popularity to this book by Axelrod, chief of the Breast Center, St. Vincent's Comprehensive Cancer Center, New York, and journalist Semler (All About Eve: The Complete Guide to Women's Health and Well-Being). Their idea is to open women's eyes to information that could save their lives while providing a bit of a laugh in the process. And that information, presented here in the form of questions and answers, is excellent. Axelrod covers all aspects of breast health: what is normal, conditions that may require attention but are not cancerous, breast-feeding, etc. She then moves on to cancer risk, diagnosis, treatment options, aftercare, and, finally, "Breast Cancer: The Future." All proceeds go to four leading breast cancer organizations. So what could be bad? Plenty, and it's spelled R-O-S-I-E. O'Donnell contributes jokes, limericks, and songs and responds to each question before Axelrod proceeds. Unfortunately, O'Donnell's sense of humor fails here. Her texts are asinine and embarrassing, e.g., "I have a sore on my nipple. Can it be cancer?" O'Donnell: "Don't worry, it's probably just leprosy." There are a number of books that deal with cancer humorously (e.g., Julia Sweeney's God Said, "Ha!" LJ 6/15/97), but O'Donnell's attempts are more likely to turn off women who would benefit from this book. Recommendation: Buy several copies for your patient health collection and tell patrons to pass over those little caricatures of O'Donnell's head, which indicate her input. They'll feel better in the morning.--Bette-Lee Fox, "Library Journal" Copyright 1999 Cahners Business Information.

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The Color of Beauty
Iman

Discovered when she was a university student in Nairobi, Kenya, in 1975 by photographer Peter Beard, Iman went on to become an international supermodel. To address the needs of women of color, she launched a line of cosmetics, Iman, in 1994, and with this beautifully illustrated coffee-table book geared to black, Hispanic, Middle Eastern and Asian women, and timed to coincide with the debut of her second cosmetic line, she's poised to become the voice of beauty for this underrepresented group of women. In a conversational tone, Iman shares solutions to basic makeup and skin care quandaries (how to use blush, test foundation and choose tools) and debunks myths (dark skinned women don't need sunblock, ethnicity determines skin color). Other sections show how to "get the look" from "Ghetto Fab" to "So Fresh So Clean." Gorgeous photographs of well-known faces (Salma Hayek, Tyra Banks, Ling) with personal tidbits of advice and real women makeovers, from teens to women over 50, round out the offerings. Fun and flirty, with a confidential, insider feel, this combination of celebrity and self-improvement, capped with artistic portraits of women famous and not, indicate another success for Iman. Agent, Suzanne Gluck. (Oct.) Copyright 2005 Reed Business Information.

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The Connected and Committed Leader
Laura Lopez

Leadership in the 21st century is not reserved for “the top dogs.” Skills for managing timelines, projects and deadlines are not the same skills needed for leading people. When leaders micromanage, people under-perform. In this book, Laura explains the importance of bringing our hearts to work. Getting reluctant employees to accept new ideas is not much different than convincing a two-year-old that it’s time for bed. While being an effective leader is not easy, the rationale, insights and experiences offered in "The Connected and Committed Leader" will help CEOs, school principals, mid-level managers, teachers, and everyone in every organization to become the best leader they can be.

What People are Saying:
"Laura Lopez draws insightful parallels between parenting and leading people at work, a much needed read for business in this 21st century. The Connected and Committed Leader captures the essence of a soulful approach to leadership."

“This is a book for men and women alike. Laura reminds us how important it is to 'bring your heart to work.' Her stories illustrate that leading from your head brings predictable results, but taking the risk and leading with your head and your heart can bring truly transformational results....for you, your team and your business."

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Creating We: Change I-Thinking to WE-Thinking & Build a Healthy, Thriving Organization
Judith E. Glaser

If only they would . . . !
They screwed up, it's their fault!
I have my own goals and numbers to meet!

If you've heard any of these phrases before, exercise great caution-they have the power to undermine and poison your company!

Creating WE, by visionary executive coach Judith E. Glaser, goes to the root of the problem in organizations today, illuminating how "I-centric" work environments cause "unhealthy thinking" to form and doom companies to failure.

Whether your company has recently been acquired, merged, restructured, downsized, or, in the midst of rapid growth and expansion, has lost the sense of unity it once had, this revolutionary new book shows you how to create healthy work environments and become a "WE-centric" company that achieves extraordinary breakthrough success.

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Dance of Leadership
Robin Johnson

Dr. Johnson?s text introduces dance as a physical metaphor for leading and following, teaching that leadership is more than position or power over others.

Dance of Leadership is about relationship ? the conscious sharing of authority and responsibility between members of a team.

In Dance of Leadership, Dr. Johnson explores the following leadership lessons she has learned from dance - How to develop and use your own personal leadership style - How to listen to your inner voice and the outer rhythms so your movements/actions are appropriate to your leadership situation - How to set boundaries to support yourself and your followers, to make the process more secure for everyone - Why resistance to your leadership can actually be helpful.

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Difficult Conversations: How to Discuss what Matters Most
Sheila Heen

We've all been there: We know we must confront a coworker, store clerk, or friend about some especially sticky situation--and we know the encounter will be uncomfortable. So we repeatedly mull it over until we can no longer put it off, and then finally stumble through the confrontation. Difficult Conversations, by Douglas Stone, Bruce Patton, and Sheila Heen, offers advice for handling these unpleasant exchanges in a manner that accomplishes their objective and diminishes the possibility that anyone will be needlessly hurt. The authors, associated with Harvard Law School and the Harvard Project on Negotiation, show how such dialogues actually comprise three separate components: the "what happened" conversation (verbalizing what we believe really was said and done), the "feelings" conversation (communicating and acknowledging each party's emotional impact), and the "identity" conversation (expressing the situation's underlying personal meaning). The explanations and suggested improvements are, admittedly, somewhat complicated. And they certainly don't guarantee positive results. But if you honestly are interested in elevating your communication skills, this book will walk you through both mistakes and remedies in a way that will boost your confidence when such unavoidable clashes arise.

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Do It Right
Valerie Sokolosky

We’ve all had them – those uncomfortable moments at business meetings, on the telephone, during a business lunch or in the middle of an interview. “What’s the right thing to do?” we wonder. “What’s socially or politically correct?” We are living in a time of etiquette ambiguity. What was once the behavioral norm has disappeared. Today we’re often forced to make it up as we go.

By reading and applying the information on these pages, you will get answers for those gray areas.

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The Enterprising Entrepreneur: 10 Powerful Lessons for Achieving Business Success
Jewel Daniels

The Enterprising Entrepreneur is an awesome business resource and motivational work filled with personal testimonies and expert advice for established business owners and budding entrepreneurs. Highly rated as an outstanding read, the book helps define the essentials of establishing a solid foundation to grow and succeed in business. The author shares dynamic stories of "surviving the wilderness," building a committed team, sourcing new opportunities and enjoying the fruit of your labor. The Enterprising Entrepreneur is a favorite for rejuvenating business or rules on how to get started the right way!

What People Are Saying
"Jewel shares her personal trials and triumphs in The Enterprising Entrepreneur that promises to encourage and motivate tomorrow's promising entrepreneur. This book is a must-read for success-driven business owners and aspiring entrepreneurs. Don't miss your opportunity to grow."
Cheryl D. Broussard, author
Sister CEO: The Black Woman's Guide to Starting Your Own Business

"Jewel Daniels does a wonderful job of telling the story of the struggles of the female entrepreneur. She discusses all the major road blocks with clear suggestions for solutions. She demonstrated the perseverance needed to make things happen. A must-read for anyone in business or thinking of taking that step."
Eric Bonaparte, Director of Special Focus Programs
The University of Georgia Small Business Development Center

The best way to learn is through mistakes – and preferably not your own. Jewel Daniels provides lessons on the do's and don'ts of starting and growing a small business in a frank and engaging manner. A must-read for the budding entrepreneur.
Tanya Fogg Young, Retail and Small Business Writer
The (Columbia, S.C.) State

Success does not drop into your lap. You have to work hard and smart and sprinkle that with a little bit of luck. Your luck came when you got this book! Jewel gives you the road map for a correct route and an ethical methodology for achieving your success. Read The Enterprising Entrepreneur again periodically to gain a different view and understanding as you reach your benchmarks along the road to success...and don't forget your "Jewel Days!"
Rodney C. Baker
Development Specialist
MBDA Atlanta National Enterprise Center

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From Cinderella to CEO : How to Master the 10 Lessons of Fairy Tales to Transform Your Work Life
Cary Broussard

PRAISE FOR From CINDERELLA to CEO "The storybook Cinderella sits and waits for her prince charming to come. From Cinderella to CEO is a rewrite for modern day Cinderellas. This book tells women to climb on their own horse and ride to their destiny. It's full of great road maps on everything from how to survive a wicked boss to how to surround yourself with swans!" Pat Schroeder, former Congresswoman, President and CEO of the Association of American Publishers "Cary Broussard has produced a great compass for women who are navigating their journey through work life. This is a primer that turns fairy tales into actionable road signs that will transform starry-eyed neophytes into seasoned professionals. This book is much more than a 'yellow brick road' map. It is an atlas that not only helps the reader plot her successful course; but, it also underscores ways for managing a successful career, as well as identifies road markers and landmines that could derail a career. It is a must read." Esther Silver-Parker, Vice President of Diversity Relations, Wal-Mart Stores, Inc. "If you have aspirations to be successful and happy in your career, then From Cinderella to CEO is the book for you! Cary Broussard has decoded folklore and articulated a play-by-play game plan to help women win in the ballgame of business. And best of all, this fairy godmentor wisely refers to cutting edge twenty-first century thinking by interpreting business as pleasure!" Linda K. Bolliger, Founder and CEO, Boardroom Bound ; "From Cinderella to CEO offers something for everyone. No matter which rung of the corporate ladder you are perched upon you will appreciate Cary J. Broussard's fresh perspective on women in the workplace. Whether you are just starting out, mentoring a new hire, or thinking about starting your own business you'll look at things differently after reading this book. Broussard understands that while work styles may vary by gender, these differences complement each other and savvy employers and employees will prosper when both styles are encouraged to flourish." Marti Barletta, author of Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

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Get Off The Beach: What Legendary Surfers Know That Salespeople Need to Know Now!
Eloise Owens

Selling is a blend of intellect, skill, and instinct. So is surfing. Both demand passion, and both offer the potential for wipeouts every day. But most importantly, sales and surfing share a common element needed to achieve success and to stay at the top of the game:

Momentum! Surfers ride it. Salespeople create it.

The creator of Momentum Selling, Eloise Owens, invites you on an adventure, where sales lessons are waiting in the most unusual places by people you’d least expect—big-wave professional surfers.

What People are Saying:
"After one of my most successful quarters as a software account executive, I found myself languishing on the beach. I was hesitant to take some of the chances and make some of the efforts that had made me successful in the past. Reading Get Off The Beach motivated me to chase the big waves again. As a result, this year will be the largest income I have ever achieved in my 15 year sales career. "


"This is a sales masterpiece. Eloise glides you through all the dynamics of relational understanding in a way that leaves you wanting more. It gives you life skills that transcend the traditional sales methods. This book helps you realize the freedom we all have to step back and start over with a refreshed since of purpose."

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The Girl's Guide to Building a Million-Dollar Business
Susan Wilson Solovic

Only 3% of women-owned businesses in the U.S. gross a million dollars or more in revenue. It doesn't have to be that way, according to Solovic (The Girls' Guide to Power and Success), CEO of SBTV.com. Women face deeply ingrained challenges on their way to wealth, from a discomfort with talking about money to a fear of success, but are also more inclined to create flexible working environments that cater to the needs of their employees as well as to the bottom line. Solovic lays out the steps to success: chutzpah, determination, managing changing relationships, keeping employees and customers happy, getting and maintaining credit, overcoming gender bias and creating a successful business plan and a solid brand. Though her cheery, can-do outlook is infectious, the lessons bog down in a plethora of quotes and personal stories from women (and a surprising number of men) who have made their financial mark. Nonetheless, this is a useful and encouraging guide, providing solid advice and resources to help women achieve and sustain entrepreneurial success.

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Growing Great Sales Teams: Lessons From The Corn Field
Colleen Stanley

Finally, a business tool that sales managers don't have to plug in, recharge, or invest in software - the dynamics of old-fashioned principles that build high performance sales teams.
Using powerful lessons learned growing up on an Iowa farm, Stanley weaves "heartland" principles with tactics and strategies that help sales managers.

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How Not to Go Broke at 102
Adriane Berg

Acclaimed financial and longevity expert reveals the master secrets to wealthy and successful aging

A four time OPRAH guest and international wealth coach, Adriane Berg is an undisputed expert in money, life- long independence and quality of life at any age. She will show you in her book that both monetary wealth and life style richness is available to you at any time in your life.

Adriane is a beloved advisor, author of 13 books and an Emmy winner. She takes you through every step you need to make sure that your money grows as you age and that you always have control, and buying power.

Adriane calls on the leaders in healthy aging, too, and shows you how to avoid the coming health care crisis, and the health care rationing so you and your family always have the best in health and housing.

You will receive Adriane’s own 7-step path to quickly and easily raise your wealth level so your money lasts as long as you do and beyond. You will get better health care, help your family, avoid disputes, and live the life you love at any age with the financial and legal and home ownership techniques in her book.

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Lessons of a Lipstick Queen: Finding and Developing the Great Idea that can Change your Life
Poppy King

From the perfect lip stick to mergers and acquisitions, Lessons of a Lipstick Queen follows Popy King's extraordinary journey through the world of business and teaches you how to be more entrepreneurial in your own life.

If an eighteen-year-old girl's search for the ideal matte lipstick can turn into a multimillion-dollar company, anything is possible. When Poppy King finished high school, all she had to show for herself were some lackluster grades and a hundred and one ways to get out of phys ed. Within three years, however, she was president of her own hugely successful lipstick brand, Poppy Industries.

How did she do it?

In Lessons of a Lipstick Queen, Poppy reveals how she managed to launch her business, extracting valuable lessons from the experience as she goes along. Through Poppy's example, you can learn how to become a real entrepreneur -- from recognizing a good idea and finding financing, to marketing yourself and your brand, to approaching the media and avoiding common pitfalls. Whether you are looking to go into business for the first time, or simply want to build on your current career, Poppy King is the voice of experience that you should be listening to.

In a world where everyone is eager to get ahead, it's essential to think like an entrepreneur. Much more than just a guide to success, Lessons of a Lipstick Queen is a candid adventure story designed to take you on a journey of self-discovery.

Filled with exercises, concrete tips, and Poppy's personal and professional anecdotes, this motivational book will help readers get in touch with their inner entrepreneur.

* A portion of proceeds from the book go to is K.I.D.S Kids in Distressed Situations) which provides goods to children who are ill, living in poverty or victims of natural disasters. Visit www.kidsdonations.org for more information.

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Monday Morning Leadership
Valerie Sokolosky

"The lessons shared between a leader and her mentee are essential for leaders at all levels. Written with vivid stories and keep insights, thos powerful book will help you achieve greater success as an executive, manager, employee and person."

What People are Saying:
"A useful and timeless book that shows the serious executive how to increase team productivity, focus and results."
"This is a treasury of timely insights and action plans that can advance any woman. It includes practical tools that are interwoven with the human side of business."

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Non-Traditional Stress-Free Selling (Audio CD)
Jenae Rubin

This is a favorite program of salespeople, marketing managers and sales directors. In this CD, you will find 99 easy, inexpensive and fun ideas guaranteed to increase sales and referrals, reduce attrition, and get through previously closed doors. This 90 minute live seminar opens your creative flow allowing you to produce new, exciting tactics on an ongoing basis.

Here’s what people are saying:

“After incorporating just one of the ideas from this program, I got in to see a prospect I had been trying to get into for a long time… and sold $27,000 to them” – Steve Jabon, Conway Data

“Jenae has more great ideas than I have ink in my pen!” – Peter Roos, Publishing in Paradise

“If Jenae doesn’t get your creative juices flowing, you don’t belong in sales!” – Don Henderson, Henderson Marketing

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Open Wide the Freedom Gates
Dr. Dorothy Height

One of the most important figures in the civil rights movement, Dorothy Height stood shoulder to shoulder in the fight for racial equality with towering icons like Martin Luther King Jr., Malcolm X, and Roy Wilkins. Yet, amazingly, her name is barely recognized in mainstream circles. Hopefully, this perfect little gem of an autobiography, written with the eloquence and modest grace that has informed every aspect of its author's remarkable life, will go a long way toward rectifying this oversight.
Born in 1912, Height grew up the smartest girl in Rankin, Pennsylvania, a melting pot of European immigrants and American-born whites and blacks, where she learned early on to respect people's differences and to seek solutions to problems in a spirit of cooperation and inclusion. A natural leader, a persuasive orator, and a skilled facilitator, she found her life's work in the struggle for racial equality and social justice, quickly rising through the ranks in organizations ranging from the YWCA to the National Council of Negro Women and catching the attention of powerful civil rights leaders -- who were smart enough to involve her directly in top-level decisions.

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SoundBites A Business Guide for Working with the Media
Kathy Kerchner

Written by seven time Emmy award winning news anchor from the Phoenix market Kathy Kerchner, this book teaches everyone how to be their best on screen and before a microphone. Kerchner's advice was honed in the pressure cooker of everyday journalism.

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Star Team Dynamics: 12 Lessons Learned From Experienced Team Builders
Janelle Brittain

Learn from the mistakes and successes of companies and organizations who have implemented teams. Learn what decisions and steps will enable your organization to: Decide when teams are right for your situation. Plan and design a team-based culture that will support everyone's success (an often neglected step) and redistribute the power. Help staff gracefully make the leap to teaming by implementing Star Teams. Maintain high performance of maturing teams. The Star Team Dynamics approach balances its focus on the people and the process to assure commitment, accountability and results. By respecting the intelligence and diversity of team members, and the years of experience of managers, this book helps each one make the transition. It provides ready-to-use tools, techniques and processes to set up your structures in a way that will be both resilient and responsive to the warp speed and information avalanche of these amazing times.

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Street-Smart Advertising: How to Win the Battle of the Buzz
Margo Berman

Anyone looking to develop traffic-stopping promotions can use this book to create strategic ad campaigns, imaginative promotions, powerful writing and unforgettable self-promotions. It doesn't matter how much marketing experience you have, everyone from entrepreneurs to seasoned marketers will learn how to create buzz in the marketplace.

It's packed with insights into innovative and viral marketing, the psychology of colors, and the strategic process to develop successful campaigns. Read how giants in the advertising industry solve marketing challenges, The plethora of ingenious examples will quickly jump-start the right side of the brain. Best of all, the chapters can be read in any order. Marketers, who want to break through the gridlock of today's heavily trafficked media outlets, will get in the fast lane with book.

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Success Never Smelled So Sweet
Lisa Price

In this remarkable memoir, Lisa Price shares the extraordinary story of how she went from bankruptcy to successful entrepreneur--grossing more than two million a year while working from her very own Brooklyn home. Intoxicated by fragrance and scent even as a child, Lisa was famous among her friends for always smelling good. She never imagined that the oils she enjoyed mixing up for her own pleasure would give way to the hugely popular "Carol's Daughter," a luxurious, all-natural line of bath and beauty products.
How did a young black woman in financial straits, unable to get a business loan and deeply in debt, churn out a multi-million dollar enterprise? With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts (which Lisa did by following her nose!) But first Lisa had to face down her demons--her fears about money, low self-esteem, and a history of failed relationships. But as she tackled each problem, her confidence soared and her business was unstoppable. She met her husband and business partner, began a family, and bought a large, beautiful space in her Brooklyn neighborhood to sell her products--favorites like Honey Pudding, Mango Body Butter, and Jamaican Punch that stars such as Halle Berry, Erykah Badu, Maya Angelou, Jada Pinkett-Smith, and Rosie Perez buy religiously.

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The Transparency Edge: How Credibility Can Make or Break You in Business
Barbara Pagano, Elizabeth Pagano

A proven tool for sharpening one's competitive edge

Today's leading organizations have seized on the concept of transparency as the key to gaining the confidence of investors, employees, and customers--and gaining profits. In The Transparency Edge, leadership expert Barbara Pagano demonstrates that transparency is more than an excellent policy--it is a powerful management skill that managers can learn and use to make themselves and their organizations more competitive.

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Your Money and Your Life: The High Stakes for Women Voters in '08 and Beyond
Martha Burk

Your Money and Your Life is a manifesto for this year’s woman voter and for male voters who care about the women in their lives. Martha Burk empowers the reader to cut through the doubletalk, irrelevancies, and false promises, and focuses directly on what’s at stake for women not only in the ‘08 election, but also in the years beyond. Where women stand, what women think, and what we need -- with tough questions for candidates to hold their feet to the fire.

Your Money and Your Life should be carried to every political rally, every press conference, every precinct meeting -- and into the voting booth.

What People are Saying
Martha Burk reminds us there is still work to do – and shows us a road to gender equality that goes straight through the voting booth.”
Susan Scanlan, Chair, National Council of Women’s Organizations

“Whether you're a young woman worried about your future options, an employed woman fighting to break the glass ceiling, a mom out of the
paid workforce, a retired women struggling to make ends meet, or a feminist activist trying to change the world, this book has the information you need.”
Eleanor Smeal, Publisher, Ms. magazine

“What every woman needs to know to bring about real change for themselves, families and communities, and for this nation.”
LaDonna Harris, President and Founder of Americans for Indian Opportunity; Convener, National Women's Political Caucus

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Zarela's Veracruz
Zarela Martinez

With two celebrated restaurants and two highly acclaimed cookbooks to her name, Zarela Martínez is considered one of America’s foremost authorities on Mexican cooking. In this book, the companion to her thirteen-part public television series, Zarela takes us on a tour of the Mexican state of Veracruz, a lush, skinny strip of land bordering the Gulf and home to some of Mexico’s most accessible and inviting dishes.
It was here that the Spanish first landed in the sixteenth century, and sustained Spanish influences give the food an easygoing Mediterranean character that is appealing even to people who don’t normally like “Mexican” food. Olive oil, olives, capers, raisins, and almonds are common in simply prepared dinners, while complex blends of difficult-to-find chiles and other spices are largely absent. The state’s 450-mile-long coastline is broken up everywhere by waterways teeming with shellfish. As a result, there is a wealth of little dishes that involve nothing more than some seafood, olive oil, and garlic with a handful of seasonings: wonderful soup-stews, fresh fillets stuffed with seafood mélanges, appetizers such as Shrimp Salad in Avocado Halves and Garlickly Stir-Fried Shrimp, and the state’s most famous dish, red snapper a la veracruzana.
At the same time, Veracruz's strong Caribbean orientation and powerful Afro-Cuban legacy offer plenty of choices for cooks who want kitchen adventure. The Veracruzan table also features innumerable variations on tortillas that make wonderful little meals.
In all, Zarela provides more than 150 dishes that are perfect for parties or even ordinary suppers: Crab and Avocado Salad, Orange-Flavored Chicken, Wild Mushrooms in Vinaigrette, and Coconut Layer Cake.
Much more than a cookbook, ZARELA'S VERACRUZ is also a mesmerizing travelogue and an absorbing portrait of Mexico’s most exuberant state.

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