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WLE Bookstore » Latest Books by WLE Virtual Summit Speakers and Advisory Board Members

Becoming Ginger Rogers: How Ballroom Dancing Made Me a Happier Woman, Better Partner, and Smarter CEO
Patrice Tanaka

What brings you joy?

"To devote yourself to the creation and enjoyment of beauty, then, can be serious business—not always necessarily a means of escaping reality, but sometimes a means of holding on to the real when everything else is flaking away." ~ Elizabeth Gilbert, Eat, Pray, Love

My femininity, creativity, and optimism had been flaking away, especially since 9/11. When I was dancing, I felt real and complete again. ~ Becoming Ginger Rogers, Chapter 4, "Samba Girl"

If you’ve spent most of your life pursuing your career, raising your family, and/or caring for loved ones who may be ill or infirmed, your own needs may have been neglected in the process.

Becoming Ginger Rogers is the story of one woman’s inspiring and uplifting journey to reclaim her life during the dispiriting days of New York City in the aftermath of 9/11, the unraveling of a successful business she co-founded with a dozen colleagues, and the death of her beloved husband after a long illness. Patrice Tanaka shares her very personal story of how at age 50 she started ballroom dance lessons to satisfy a lifelong dream of dancing like Ginger Rogers and, in so doing, found her way to unimaginable joy.

Becoming Ginger Rogers is, in part, a memoir of a young Japanese-American girl born and raised in Hawaii who fulfilled her dream of career success in Manhattan; it’s a voyeuristic glimpse into the world of competitive ballroom dancing; and it’s a business book about the lessons learned from ballroom dancing that made Patrice a better partner and a smarter CEO.

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From Cinderella to CEO : How to Master the 10 Lessons of Fairy Tales to Transform Your Work Life
Cary Broussard

PRAISE FOR From CINDERELLA to CEO "The storybook Cinderella sits and waits for her prince charming to come. From Cinderella to CEO is a rewrite for modern day Cinderellas. This book tells women to climb on their own horse and ride to their destiny. It's full of great road maps on everything from how to survive a wicked boss to how to surround yourself with swans!" Pat Schroeder, former Congresswoman, President and CEO of the Association of American Publishers "Cary Broussard has produced a great compass for women who are navigating their journey through work life. This is a primer that turns fairy tales into actionable road signs that will transform starry-eyed neophytes into seasoned professionals. This book is much more than a 'yellow brick road' map. It is an atlas that not only helps the reader plot her successful course; but, it also underscores ways for managing a successful career, as well as identifies road markers and landmines that could derail a career. It is a must read." Esther Silver-Parker, Vice President of Diversity Relations, Wal-Mart Stores, Inc. "If you have aspirations to be successful and happy in your career, then From Cinderella to CEO is the book for you! Cary Broussard has decoded folklore and articulated a play-by-play game plan to help women win in the ballgame of business. And best of all, this fairy godmentor wisely refers to cutting edge twenty-first century thinking by interpreting business as pleasure!" Linda K. Bolliger, Founder and CEO, Boardroom Bound ; "From Cinderella to CEO offers something for everyone. No matter which rung of the corporate ladder you are perched upon you will appreciate Cary J. Broussard's fresh perspective on women in the workplace. Whether you are just starting out, mentoring a new hire, or thinking about starting your own business you'll look at things differently after reading this book. Broussard understands that while work styles may vary by gender, these differences complement each other and savvy employers and employees will prosper when both styles are encouraged to flourish." Marti Barletta, author of Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

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FutureThink: How to Think Clearly in a Time of Change
Edie Weiner

FutureThink will help you discard the blinders that keep you from seeing what's really happening around you?so that you can anticipate waves of change and ride them to unprecedented success. Futurists Edie Weiner and Arnold Brown reveal breakthrough thinking techniques that can liberate your mind from its old assumptions and sensitize it to the earliest signals of change?so that you can start responding while your competitors are still asleep.

The authors show how to overcome both personal and institutional biases so that you can see both the forest and the trees. You'll learn how to recognize when trends aren't linear and when tomorrow won't be "just like today, only more so." The authors show how a football game can help you clarify your priorities in attracting and retaining customers, why the law of entropy explains why benchmarking often fails, how to understand the profound implications of demography, and much more. Above all, this book helps you act on what you learn?and overcome the human tendency to reject or deny the signs of change.

Grounded in science and supported by the authors' exceptional track record as futurists with clients such as Target Stores, Ernst & Young, and AIG, FutureThink teaches the most important skill you can learn right now: how to manage the future.

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The Girl's Guide to Building a Million-Dollar Business
Susan Wilson Solovic

Only 3% of women-owned businesses in the U.S. gross a million dollars or more in revenue. It doesn't have to be that way, according to Solovic (The Girls' Guide to Power and Success), CEO of SBTV.com. Women face deeply ingrained challenges on their way to wealth, from a discomfort with talking about money to a fear of success, but are also more inclined to create flexible working environments that cater to the needs of their employees as well as to the bottom line. Solovic lays out the steps to success: chutzpah, determination, managing changing relationships, keeping employees and customers happy, getting and maintaining credit, overcoming gender bias and creating a successful business plan and a solid brand. Though her cheery, can-do outlook is infectious, the lessons bog down in a plethora of quotes and personal stories from women (and a surprising number of men) who have made their financial mark. Nonetheless, this is a useful and encouraging guide, providing solid advice and resources to help women achieve and sustain entrepreneurial success.

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The Huffington Post Complete Guide to Blogging
Arianna Huffington

The editors of The Huffington Post--the most linked-to blog on the web--offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask.
As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place.

The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.

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Inspired Entrepreneurs: A Collection of Female Triumphs in Business and Life
Linda Handley

Inspired Entrepreneurs is a collection of stories about regular women who felt trapped in their careers. Each of them dared to step out in courage to follow their passions, and have ventured to change the world. Read their stories, share their inspirations, and dare to join them yourself by recognizing your gift, your purpose, your passion, and your future triumph.

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Iron Butterflies: Women Transforming Themselves and the World
Birute Regine

Wings. All women come into this world with the potential to grow them. Some let prejudice, discrimination, manipulation, or the expectation of others thwart their development. But some draw on an iron inner strength to unfold their potential and transform themselves. And the world.

'Iron Butterflies deploy the power of feminine skills: their holistic view of the world, their relational intelligence, their tendencies toward collaboration and inclusion, their capacity to empathize. The very qualities that once sidelined women from the mainstream now empower them into the center of the current where they can exert leadership and affect change.

A key to personal and social transformation is to see vulnerabilities in a different light. Like chrysalises, vulnerabilities hold the promise of new possibilities and new strengths. Iron Butterflies have all suffered injustices and inequities, but refusing to let these unsettling experiences turn them into victims, they used them, instead, to grow, gain strength and embark on new flight paths to success. Their wings may consist of gossamer threads, but their hearts beat with drums of iron.

In this book readers will watch countless women grow strong wings without compromising their womanhood. Iron Butterflies tells the stories of a diverse group of women, whose accomplishments illustrate overarching themes so critical to women’s lives and to our times. They come from an astonishing range of experience, from all races, from every corner of the world—US, Canada, England, Italy, Australia, Cuba, Colombia, Israel, Lebanon, Iraq—and from all walks of life including doctors, artists, a federal judge, a prize winning novelist, businesswomen, a Congresswoman, educators, nurses, a winemaker, a priest, CEO’s, housewives, a Nobel Peace Prize laureate, a governor. Their lives validate women’s experience and embolden them to follow the examples of women who have transformed themselves and their world. An easy task? Not at all. Even the most successful women struggle as we all do, but by looking at situations through the powerful lens of vulnerability, they find the opportunity and the courage to think and act in concert with their truest nature.

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It's Your Biz: The Complete Guide to Becoming Your Own Boss
Susan Wilson Solovic

Millions of employees parked in cubicles dream about starting their own businesses. And in today’s economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture?

As owner and co-founder of the award-winning It’sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In It’s Your Biz she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success.

The book strips away the usual dreamy calls to “pursue your passion,” supplying the kind of candid, real-world advice readers truly need.

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The Madame Curie Complex
Rakes Rachael

In an extraordinary year for women in the sciences, The Madame Curie Complex reveals what it was really like to revolutionize scientific thought. From Marie Curie to Jane Goodall to Rosalind Franklin, from Diane Fossey to Maria Mayer, The Madame Curie Complex tells the stories of women who took enormous chances and made great discoveries in spite of, and at times because of, the resistance they faced in the male-dominated field.

Though excluded from labs and prohibited equipment, categorically denied promotion and robbed of their research, these women transformed inquiry, method, and practices. Julie des Jardins has a keen eye for the compelling and provocative details of the scientists’ personal and professional lives. She compares their stories with prominent male counterparts, in an absorbing exploration of whether, and how, women research, collaborate, and come to different conclusions about the natural world.

“A solid combination of a feminist critique and a fascinating discussion of the progression of 20th- and 21st-century science.” —Kirkus Reviews
"Meticulously researched and peppered with anecdotes that bring its subjects to life, both as people and scientific heroines, The Madame Curie Complex is a must-read for anyone curious about the role of women in science." —Seattle Post-Intelligencer

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The New Rules of Marketing and PR
David Meerman Scott

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

  • New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
  • Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
  • Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
  • David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

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No Excuses: 9 Ways Women Can Change How We Think About Power
Gloria Feldt

Earlier this year, the gender balance in the American workforce tipped toward women: For every man who receives a bachelor’s degree this year, three women will do the same. Yet there is still a 20% pay gap between men and women, and women represent only 3% of Fortune 500 CEOs. What’s wrong with this picture?

In No Excuses: 9 Ways Women Can Change How We Think About Power (Seal Press / October 2010 / $24.95), Gloria Feldt asserts that today, nobody is keeping women from parity—except themselves. Combining extensive research, her personal experience as former CEO and president of the Planned Parenthood Federation, and interviews with dozens of women politicians, business owners, and activists, Feldt concludes that the doors of opportunity are open; however, at the rate women are leading the way through the doors, it will take 70 years to reach parity with their male counterparts.

While many structural barriers remain, No Excuses reveals how women limit themselves by adhering to outdated social structures and by succumbing to pressure to conform to society’s standards. Feldt argues that women must shift the way they think about power and leadership for transformational social change to happen.

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Savvy Leadership Strategies for Women
Caterina Rando

Savvy Leadership Strategies for Women is a valuable and comprehensive tool to guide you to be more productive and effective in your role as a leader. Whether you are an experienced leader or just beginning to lead, this comprehensive resource provides you with insights, how-to skills, strategies and insider information from top business experts who have come together to provide you with everything you need to strengthen and develop your leadership skills.

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Think: Straight Talk for Women to Stay Smart in a Dumbed Down World
Lisa Bloom

According to Lisa Bloom, the women and girls of today represent a stark paradox. While American women excel in education at every level, they likewise obsessively focus on celebrity media. While women outperform their male counterparts in employment in urban areas for the first time in history, they simultaneously spend countless hours staring in the mirror contemplating plastic surgery. Lisa Bloom fears that women are in danger of spiraling into a nation of dumbed down, tabloid media obsessed, reality TV addicts. Too often, they outsource matters to "experts" and in doing so neglect to truly think for themselves.

The solution:

Lisa Bloom has the solution and it involves one simple word: Think.

In this provocative, entertaining, educational, and thoroughly researched book, Lisa outlines the ways that we as a society, and particularly women, have fallen off the intellectual path, and, very specifically, points to how damaging this has been to us on many levels. Lisa shows us the fallout--but she also provides the solutions for "Reclaiming the Brain God Gave You" and seizing back control of your mind and your life. Think is delivered in a no-nonsense manner that will make you laugh, make you question yourself, make you squirm, but, most important, make you start thinking again.

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Third World America: How Our Politicians Are Abandoning the Middle Class and Betraying the American Dream
Arianna Huffington

It’s not an exaggeration to say that middle-class Americans are an endangered species and that the American Dream of a secure, comfortable standard of living has become as outdated as an Edsel with an eight-track player. That the United States of America is in danger of becoming a third world nation.

The evidence is all around us:

Our industrial base is vanishing, taking with it the kind of jobs that have formed the backbone of our economy for more than a century; our education system is in shambles, making it harder for tomorrow’s workforce to acquire the information and training it needs to land good twenty-first century jobs; our infrastructure—our roads, our bridges, our sewage and water, our transportation and electrical systems—is crumbling; our economic system has been reduced to recurring episodes of Corporations Gone Wild; our political system is broken, in thrall to a small financial elite using the power of the checkbook to control both parties.

And America’s middle class, the driver of so much of our economic success and political stability, is rapidly disappearing, forcing us to confront the fear that we are slipping as a nation – that our children and grandchildren will enjoy fewer opportunities and face a lower standard of living than we did.

It’s the dark flipside of the American Dream – an American Nightmare of our own making.

Arianna Huffington, who, with the must-read Huffington Post, has her finger on the pulse of America, unflinchingly tracks the gradual demise of America as an industrial, political, and economic leader. In the vein of her fiery bestseller Pigs at the Trough, Third World America points fingers, names names, and details who’s killing the American Dream.

Finally, calling on the can-do attitude that is part of America’s DNA, Huffington shows precisely what we need to do to stop our freefall and keep America from turning into a third world nation.

Third World America is a must-read for anyone disturbed by our country’s steady descent from 20th century superpower to backwater banana republic.

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Throw Out Fifty Things: Clear the Clutter, Find Your Life
Gail Blanke

Blanke (Between Trapezes), a motivational speaker and former columnist for Real Simple, shovels aside detritus to make space for cleaner rooms and clearer minds. She challenges readers to follow her example in discarding 50 things; tossed items range from old clothes to the need to be right. The authors suggestions range from the humble (Have a swap party for your outgrown clothes) to the ambitious (Clarify who you are), and her scope and environmentally conscious mind-set make the book a rousing call to total transformation—one mismatched sock at a time.

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