WLE Growth Gurus

Robin Koval
President, Kaplan Thaler Group; Co-Author "The Power of Small"; Creator of Aflac Duck Campaign


Robin Koval has been a driving force in the advertising world for over 20 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring "Yes, Yes, Yes" of Herbal Essences and the Aflac duck quack heard round the world. Simply put, Robin helps marketers get noticed.

Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency including client services, strategic development, and new business and KTG's Buzz unit. A founding member of the agency with Linda Kaplan Thaler, she has helped KTG grow from a fledgling start-up to one billion dollars in billings.

KTG has been ranked by industry publications as the fastest-growing New York agency and touted for its breakthrough creative and immediate results. Its blue-chip clients include Procter & Gamble's Dawn and Swiffer, AFLAC, Champion, Continental Airlines, Kodak, Kraft, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Robin is also a best-selling author. Her latest book is titled The Power of Small: Why Little Things Make All the Difference, which she co-authored with Linda Kaplan Thaler. Her previous book, The Power of Nice, debuted on the New York Times and Wall Street Journal bestseller lists. Robin and Linda’s first book, Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book, was also a national bestseller.

Robin earned a BFA from Syracuse University and an MBA from Baruch College.

In January 2007, Robin was honored with a very prestigious Advertising Women of New York’s Working Mother of the Year Trailblazer Award. In 2002, Robin was inducted into the YWCA's Academy of Women Achievers. She has served on the board of the Westchester Arts Council. She is an adjunct professor at New York University.

When she's not figuring out how to solve her clients' problems, she takes to the ice as an accomplished figure skater.

Robin lives in New York City and is married to Kenneth Koval, Associate Executive Director, Gouverneur Healthcare Services. Their daughter, Melissa, is a recent NYU graduate.

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