WLE Growth Gurus

Linda Kaplan Thaler, Former Chairman
Publicis Kaplan Thaler

 

Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. Much of her work has become part of the American pop-culture landscape. She has authored and composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.” Of her 13 Clio Awards, two were for Best Original Music and Lyrics. Linda has worked on several political campaigns, including the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008. 

Today, Linda is the Chairman of Publicis Kaplan Thaler, a fully integrated advertising agency with digital, social and technology at its core. The agency is the U.S. flagship within the Publicis Worldwide Network, and its blue-chip client roster includes: P&G, Citi, Nestle, L’Oreal, Merck, Pfizer, Cadillac and Wendy’s, among many others.

Linda is also a best-selling author and television personality appearing on
“The Apprentice,” CNN, The Today Show, Good Morning America, among others, and hosting the Oxygen television series “Making It Big,” where young professionals competed for their dream job. Her three collaborations with coauthor Robin Koval have all become national best-sellers: The Power of Small: Why Little Things Make All the Difference, The Power of Nice and Bang! Getting Your Message Heard in a Noisy World. Their new book; GRIT to GREAT, will debut this fall.

In addition to her numerous awards, Linda’s creative talents have earned her the prestigious New York Women in Communications Matrix Award, the Advertising Woman of the Year Award from Advertising Women of New York, the UJA’s Mac Dane Humanitarian Award, the Girl Scout’s Woman of Distinction Award, and was named one of Advertising Age’s “Most Influential Women in Advertising.” Linda was also presented with a New York Women in Film and Television’s Muse Award, the first woman in advertising to receive this honor. Most recently, Linda was inducted into the American Advertising Federation 2015 Advertising Hall of Fame.

A native New Yorker, Linda was a Phi Beta Kappa and Magna cum Laude graduate of CCNY, with a BA in psychology and a MA in music. Linda currently sits on the Advisory Council for The Colin Powell School for Civic and Global Leadership at CCNY, and also served as the 2010/2011 President of New York Women in Communications. Linda is married to composer Fred Thaler and has two children, Michael and Emily. 

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