5 More Ways to Make your LinkedIn Profile Work for You

5 More Ways to Make your LinkedIn Profile Work for You

Here are 5 more ways to enhance your LinkedIn profile.  Your profile is very important on LinkedIn because people are searching for people and companies they want to work with.  Your profile tells them what you do for your clients, and what differentiates you from other people and companies who do similar things. 

When someone looks at your profile, they’ll decide whether to connect with you, hire you as an employee or for your services based on what they see there.  Make it a good first impression, and make it compelling so that they contact you.

People want to connect with people they know, like and trust.  And they buy from and hire people they know, like and trust.  Be sure your LinkedIn profile builds trust.

Here are some more tips for creating your profile so that you’re found on LinkedIn, and your Profile shows them that you’re the best person to connect with. 

  • When your LinkedIn profile is complete, search engines find it – almost like your own Web page.  Complete your LinkedIn profile as soon as possible, even if it’s not perfect.  Put a description about yourself and your expertise in the Summary section, and keywords in the Specialties section.  Keywords are words that people type into LinkedIn to do a search.  It could be a job title, or industry or product area, for example.
  • Get Recommendations as soon as your profile is finished.  Recommendations are like testimonials about you, and can include how you’ve worked together, results you’ve achieved, and why someone likes working with you.  Ask people who know you to write a recommendation for you -- people from the company where you work, or clients, if you have your own business.
  • Make a list of your goals and what you want to get from being a part of LinkedIn.  There’s a section of your profile at the bottom where you list what you want to get from LinkedIn.  For example, new clients, a new job, let people know about your business or special events, etc.  These may change as your goals change. 
  • Make it a habit to use LinkedIn before you travel.  Search for people in the city you’re traveling to, connect with them via LinkedIn or a phone call or e-mail.  Send them the link to your profile, tell them you’re in LinkedIn and want to meet with them when you’re in their city.  Solid networks are being built in person through LinkedIn.
  • HOT TIP:  Include the link to your LinkedIn profile in your e-mail signature, so people can click right through to see it.  This has paid off for me in many ways.  For example, I sent out an e-mail with the link to my LinkedIn profile in the signature line, and someone contacted me and said that he saw my LinkedIn profile because he saw the link, and wanted to connect with me.  He was from Hungary, and we’ve already connected on LinkedIn and when he was in the U.S. recently.

Be sure to personalize the link before you start sending it out.  For example, rather than the link that LinkedIn gives you automatically, which is something like, www.linkedin.com/in/146t25ab, personalize it so people can read it and know it’s you.  (It’s easy).  Mine is www.linkedin.com/in/janwallen.  For my article on how to personalize your LinkedIn, send an e-mail to me at info@linkedinworks.com and put Personalize in the Subject line.

Continue to build up your connections, and also ask for recommendations. Recommendations are like job reference letters or testimonials that you may have on your website. These are very important, because people decide whether to work with you or not in part on the basis of what your recommendation say.

© 2008-2011 Jan B. Wallen.  All rights reserved.

Jan Wallen wrote the book on LinkedIn – literally.  She’s the author of Mastering LinkedIn in 7 Days or Less and the forthcoming book LinkedIn for Sales Results – the easiest way there is to maximize LinkedIn to boost your sales, find quality referrals that turn into business, and grow your business (www.LinkedInWorks.com).  She shows sales teams, professionals and business owners how to maximize LinkedIn.

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