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WLE presents an extensive library of timely news articles, websites and other resources on topics of concern to women in business: from finance to leadership to marketing. This is a one-stop source for the information you seek.

You can also read issues of the WLE's e-newsletter - WLE Exchange online.


Social Media: Articles

  • Why Your Business Needs to Be on Facebook?
    So how do you take advantage of Facebook’s features for businesses?  Here’s a look at some of the recent developments and trends.
  • Women Entrepreneurs & Social Media: Getting Real About Using Social Media as a Driver
    So how do you take advantage of Facebook’s features for businesses?  Here’s a look at some of the recent developments and trends.
  • Which Social Media Application is Right for My Business?
    Nearly 500 women flocked to Houston, TX, to attend the first American Express OPEN Women’s Business Summit and I had the honor of speaking to the attendees about the importance of approaching social media in a way that’s uniquely beneficial to women business owners.  Here’s why women entrepreneurs need to approach social media differently:
  • Whipping the Social Media Beast in 30 Minutes a Day?
    There are literally hundreds – strike that – thousands of social media sites and applications. For small businesses, the following are the digital outposts Anita Campbell recommends as giving the best ROI for the time and money spent.
  • Big List of Tools to Help Local Businesses Use Social Media
    How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes?
  • Features to Use With LinkedIn
    At yesterday’s session at the OPENForum booth at CES, I presented a rather long list of sites and tools that I recommend for local businesses trying to use social media in their town. Here is the list of sites.
  • How to Demo Twitter
    LinkedIn is that social media tool that is popular with professionals and executives. Very popular.
  • How to Use Social Media
    One of the great challenges for anyone who loves Twitter is to show other people why they should love it too. Here are ten tips to help you demo Twitter to your friends, family, and colleagues.
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