A Wide Range of Resources for Members

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WLE presents an extensive library of timely news articles, websites and other resources on topics of concern to women in business: from finance to leadership to marketing. This is a one-stop source for the information you seek.

You can also read issues of the WLE's e-newsletter - WLE Exchange online.


Business Planning and Strategy

  • Project Management: Four Problems to Avoid
    1. Not Allowing Enough Time The first is not allowing enough time to complete a multi-task job. This is the primary reason why projects fail and people's careers get sidetracked or torpedoed. They hope for the best, trust to luck and don't allow a sufficient cushion of time to complete every...
  • Reinvent Your Business: Getting Going & Growing
    By Susan Wilson Solovic During these tough economic times, many small businesses experienced difficulty hanging on.  Now, with signs of recovery emerging, it’s time to focus more of your attention on growth.  Should you stay the course with your current business strategy or is it time to sh...
  • Why Business Partnerships Need a Plan
    By Nina Kaufman, Esq. Business partnerships need a plan—especially in the early stages of choosing who your partners will be.  It’s like the Aesop’s fable of the Fox, the Goat, and the well.  Once hot summer day, Fox falls into the well, and entices the Goat to join him with promises of cool sw...
  • How to Create Truly Effective Workplaces for All
    The Loudest Duck by Laura Liswood Have you ever wondered why: So few women run companies around the world Even fewer American companies are run by Japanese men There are more tall male leaders than short male leaders Pakistani leadership is filled with cricket fans but not racq...
  • The Time is NOW: Envision and Create Your Success for 2010
    We just entered into a New Year and a new chapter for many of us -- personally and professionally.  As we evaluate our experiences from 2009, we have to remember that, no matter what the past holds, we are the sole creators of our future, and we should focus on building that future today. ...
  • Good Design Keeps Employees Motivated
    Business is showing signs of picking up, but there is still a reason to be cautious. Your employees are understandably concerned, which can lead to a loss of productivity. How do you keep them motivated and positive on a tight budget? Consider updating break rooms, kitchens and other areas where ...
  • Is There ‘Green’ in the Green Movement?
    When markets tighten and sales slow down, exploring new products and services may hold the key to revenue growth.  With consumers and businesses focusing on the environment, the “green” movement may be the opportunity you seek. At WLE’s West Coast Summit on August 12, a pan...
  • Three Proven “Bounce Back” Strategies
    By Melinda Marcus, President Marcus & Associates, Inc. Dallas, TX I started my marketing firm in 1985, so we’ve successfully answered the “Ah-oh, what do we do now?” question a few times, both for ourselves and our clients. One example: we helped grow a client’s bu...
  • Recession Proof Your Business in Good Times and Bad
    by David Leffler, Esq. The forces that affect our economy are beyond our control, especially in today’s interconnected world of global markets.  But, following some proven business processes, in good times and bad, will help your business navigate rough seas when they appear and gain ...
  • Reduce the effort and increase the effect
    by Karyn Pettigrew Wouldn’t it be great if we could do less and get more? Spend less time, money, intellectual or emotional resources and yet receive more? Conventional wisdom says do more to get more, but the truth is that this behavior does not correlate to greater productivity or happi...
  • Connect … To Your Brand Through Business Awards
    By Diane Valletta In a crowded marketplace your brand connects you to your customers. Brands are more than logos. Your brand is about what you represent – your professionalism, commitment to service and quality, and your values. That’s why winning awards can be an effective brandin...
  • 10 Ways to Take Your Business Global
    By Laurel Delaney In today's global market, small business owners are turning to international trade, discovering vast potential for growth and profitability, and changing the shape of the world economy.  For independent, highly motivated, and action-oriented entrepreneurs, it’s an ...
  • 10 Ways to Take Your Business Global
    By Laurel Delaney In today's global market, small business owners are turning to international trade, discovering vast potential for growth and profitability, and changing the shape of the world economy.  For independent, highly motivated, and action-oriented entrepreneurs, it’s an ...
  • Articles providing Tips on Writing Business Plans
  • Access to Opportunities Spur Trend in Women-Owned Businesses
    ?Seizing the Opportunities; A Report on the Forces Propelling the Growth of Women-owned Enterprises,? released by the Center for Women?s Business Research and underwritten by Wells Fargo, provides a comprehensive view of the dynamic relationship between the emergence and growth of women-owned busin...
  • 8 Audacious Ways To Build Your Business
    1. Trash all your expectations. Create discomfort within your organization. Comfort leads to inaction, and in this rough-and-tumble world, you want as much action as possible. Be inspired and desperate because you need both of these characteristics to keep the business prospering. And don?t ov...
  • Making changes. Reinventing your business
    Making changes. Reinventing your business. Networking and negotiating. Clearly, these are priorities; making time for yourself frequently tumbles to the bottom of the list. Susan Campbell of The Stephen Knoll Salon, hair stylists and consultants in New York City, offers some practical answers for...
  • New Year's Resolutions for Type A?s
    Nancy Ahlrichs Raichart, SPHR EOC Strategies, LLC Type A?s have a hard time with New Year?s resolutions; even when we take the time to make the resolutions, we rarely make the time to do them. Here?s some Type B ideas that should get my fellow Type A?s off to a running?and realistic?start....
  • Connect to Your Creativity: Shrink to Succeed
    By Robin Koval We have all heard the adage ?Good things come in small packages.? Throughout my career in advertising and marketing?industries in which creativity is the currency?I have come to realize that this clich? is anything but stale. In fact, I would argue that when it comes to creativi...
  • Connect With Customers Through Direct Mail
    Stamp of Approval By Kim T. Gordon Article reprinted with permission from Entrepreneur Magazine, June 2005, www.entrepreneur.com Marketing aimed at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward programs that...
  • Connect Through Improved Listening
    By Judith Glaser For a manager, listening is, perhaps, the most important component of communication. It?s the basic tool for collecting information needed for timely and effective decisions. Yet, listening effectively is not easy. For example, individuals who hear the same speech often walk...
  • Connecting with Customer Advisory Boards
    By Jackie Huba, OPEN from American Express consultant The owners of C&M Auto, a two-store auto repair business in suburban Chicago, thought they were doing everything right. They were confident about their service offerings, locations, prices, and value proposi-tion. Business was good; custom...
  • Change Can Yield Growth and Self-Discovery
    ChangeCan Yield Growth and Self-Discovery by Connie Glaser Several years ago, an article appeared in the Los Angeles Times that profiled a remarkably successful woman. This woman seemed to have it all: She was attractive, happily married, the mother of three remarkable children, and she played an ...
  • Change Your Conversations for Better Results in Business and Life
    Change … Your Conversations for Better Results in Business and Life by Debbie Goldstein Being a woman in the business world is hard - sometimes excruciatingly hard - work. Each person reading this could surely teach me a thing or two about the difficulty of starting, juggling, managing, chang...
  • Managing Unexpected Change
    Managing Unexpected Change by Alice Bredin, OPEN from American Express consultant The devastating impact of Hurricane Katrina has been a powerful reminder to business owners that sudden interruptions can overwhelm even the most successful companies. In fact, 43% of companies hit by a severe crisis ...
  • Business Plan Software and Free Sample Business Plans - Bplans.com
  • Templates for Business Plans from Moneyhunter
  • Ten Tips for Developing Credible Financials
    Geri Stengel, Womens Leadership Exchange Face it: Sooner or later, you'll have to prepare a set of financials. Perhaps you?re applying for a bank loan, seeking debt financing or evaluating your company?s numbers for internal purposes. In each of these cases, the reader may be looking for some...
  • Ten Tips to Hone Your Business Plan
    By Geri Stengel, Womens Leadership Exchange Pitching is an art, but there is science to it, too. The art is how you work the room, the way in which you convey your enthusiasm and show your skill as a presenter. The science lies in the format of the presentation and your use of PowerPoint/fl...
  • Ten Tips to Magnetize Your Business Plan
    By Geri Stengel, Womens Leadership Exchange It is a rare entrepreneur who can raise money beyond the seed round without a thoroughly researched business plan that maps out the road to success and convinces investors that you know the best route to get there. Equally important, a well-prepared pla...
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