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WLE presents an extensive library of timely news articles, websites and other resources on topics of concern to women in business: from finance to leadership to marketing. This is a one-stop source for the information you seek.

You can also read issues of the WLE's e-newsletter - WLE Exchange online.


Social Media: Videos

  • Blog to Increase Brand Awareness
    Dan Zarrella is an award-winning social media and viral marketing scientist, writer, and speaker. His new book is The Social Media Marketing Book. In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.
  • Start the Conversation
    "If you're not blogging you should be" states Julie Goldman, Founder and CEO of The Original Runner Company. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark, NJ, Julie provides tips on how to establish expertise in the social space and drive brand awareness for a product or company.
  • Maximize Your Social Presence
    It isn't enough to set up social media accounts believes Sarah Endline, CEO of sweetriot. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark, NJ, Sarah describes the importance of curating content on a continuous basis. She provides tips to help small business owners start meaningful conversations with their consumers.
  • Social Media Tools
    During OPEN's social media panel at the Make Mine a Million $ Business event in Newark, NJ, Sarah Endline, CEO of sweetriot, provides small business owners advice on how to maximize time spent on social media: Focus. Sarah believes it is too hard to be on every social media platform. In this video, she provides tips and tricks to help small business owners efficiently manage their social media presence.
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