A Wide Range of Resources for Members

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WLE presents an extensive library of timely news articles, websites and other resources on topics of concern to women in business: from finance to leadership to marketing. This is a one-stop source for the information you seek.

You can also read issues of the WLE's e-newsletter - WLE Exchange online.


Marketing

  • Growth Happens When You Engage with Your Customers
    Are you engaging your customers? Well, why wouldn't you? Have you realized that you spend money with people you like, services you trust and businesses that prove their value to you?†† Example, there is an Italian restaurant in town that we go to regularly. Within a five block radius there are ...
  • Want to Grow Your Business? Write a Book.
    Many entrepreneurs recognize the value of writing a book to promote their brand. There is no doubt, becoming a published author adds credibility to your resume. But writing a book is a difficult challenge, and simply talking about doing it wonít get it done.† I know.† Iíve just completed my four...
  • 5 More Ways to Make your LinkedIn Profile Work for You
    Here are 5 more ways to enhance your LinkedIn profile.† Your profile is very important on LinkedIn because people are searching for people and companies they want to work with.† Your profile tells them what you do for your clients, and what differentiates you from other people and companies who...
  • Your Loyal Customers are Your Best Source of New Business
    By Gail Goodman, Chief Executive Officer, Constant Contact Want to know where to find your next new customer? Take a look at your current customers. Thanks to tools like social media, your loyal and passionate customers can easily share their great experience or your compelling content with the...
  • The Formula for Business Success
    This article originally appeared on OPEN Forum. Visit www.openforum.com for more tips on how to achieve business success. To me, the absolute most powerful marketing strategy is to run a really great business that your customers love and tell all of their friends and family about. All the ads and ...
  • Top Ways to Make Money as a Speaker
    Here are some great ways for you to take a stand as speaker and transform your speaking into an additional source of revenue. 1. TRAINING COMPANIES A company hires you to deliver their programs to public seminar participants, or to participants all from the same private company. 2. ADULT...
  • Five No-Cost Marketing Techniques You Can Use Right Now
    By Adriane Berg Even though we’re watching every penny right now, it’s essential to keep marketing so the marketplace won’t forget you when things pick up. Here are my top five no-cost suggestions for break-through marketing that will allow you to turn this recession lemon in...
  • Connect Ö With Customers through Compelling Web Site Copy
    The Internet is the ultimate frontier for growing a business.  It is the only place where any businessperson can market every single day for little or no money and have the chance to build a multi-million-dollar enterprise, capture a significant market share, or win in the global markets in...
  • Connecting to inspiration
    Success requires more perspiration than inspiration, but a little bit of encouragement goes a long way.  Just ask Karen Wall Garrison, a graphic designer turned live event painter, who attended the WLE Southern California conference and was inspired by keynote speaker Sara Blakely, founder ...
  • Influence Your Brand Image Through Furnishings And Design
    What your office or business looks like tells a client or colleague a lot about you and your brand.  If you want to influence how people perceive your company, here are some tips from the design gurus as IKEA, the global furnishings retailer. Waiting area Chairs are better than so...
  • How to Build Marketing Partnerships
    By Stephanie Fritsch I went to an event about two weeks ago at an exceptionally high-end boutique in the wealthy enclave of Short Hills, New Jersey, part of an international chain that felt the effects of a down economy. The retailer closed the store for a private shopping event on behalf of a l...
  • Vital Marketing Strategies for Volatile Times
    This is a tenuous time for small and mid-stage businesses. Many business owners are spending sleepless nights wondering if their businesses can survive the tough times ahead. Leslie Grossman, co-founder of Women?s Leadership Exchange, and president of B2Women, has been helping businesses succee...
  • The brand called "YOU."
    by Laura Ries What is a brand? A brand is a name that stands for something in the mind of the customer. Volvo stands for ?safety?. BMW stands for ?driving?. Red Bull stands for ?energy.? FedEx stands for ?overnight.? You?re a brand. But what do you stand for? Not an easy question for most peop...
  • Change Your View of Branding to Build Your Business
    Change … Your View of Branding to Build Your Business by Orit Branding is a term that is often used, yet often misunderstood. When discussing Fortune 500 companies and mass market products, it is easy for people to understand that Coca Cola, IBM, or Starbucks is a brand. When it comes to appl...
  • Wilson Internet: Internet Marketing Article Links
  • Ten Tips for Better Branding
    By Geri Stengel, Womens Leadership Exchange Powerful brands don't just happen ? they?re developed through careful planning and extensive work. A brand isn't just a memorable name, it?s a set of differentiating promises that link a product or a service to its customers. It knows itself and co...
  • Ten Tips for Developing a Meaningful Market Analysis
    By Geri Stengel, Womens Leadership Exchange It?s critical that you develop a clear view of how the world at large ? including your competition ? affects your business and its profitability. But the depth of detail in your market analysis will depend on how you intend to use it. If you?re look...
  • Ten Tips for Perfecting Your Pitch
    By Geri Stengel, Womens Leadership Exchange Whether they?re looking for money, customers, employees, suppliers or partners, entrepreneurs are always pitching. But they sometimes have only the length of time it takes an investor to guzzle a martini or a potential partner to ride an elevator to in...
  • The Art of Email Subject Lines
    By Sophia Corona, Bigfoot Interactive The impressive effectiveness and efficiency of email as a marketing and sales tool has been the talk of the marketing community over the past few years. Now, a recent research report indicates that women tend to respond even more positively to marketing emai...
  • WDFM is a weekly email newsletter that delivers short reviews of marketing-oriented Web sites right to your In box
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