A Wide Range of Resources for Members

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WLE presents an extensive library of timely news articles, websites and other resources on topics of concern to women in business: from finance to leadership to marketing. This is a one-stop source for the information you seek.

You can also read issues of the WLE's e-newsletter - WLE Exchange online.


Sales

  • Success is Selling to Your Customers Differently
    Fashions change, seasons change and so do customer needs.    So when is the last time your company looked at your sales process to determine it was keeping up to date with the times?  The information age has dramatically changed how businesses compete.  Small businesses look and act big.  New ...
  • Sell With Savvy: 3 Ways to Get That "Yes"
    Are sales down?  Sometimes you have to look at what is working and what’s not working and revise that master plan.  You can’t get stuck in old ways that are just not cutting it in the business world of today. Look at what  you and your sales team are doing and determine...
  • When It Comes to Making the Sale, One Thing Is Key
    Lena West is an award-winning social media consultant, blogger, speaker, journalist and technologist and  CEO & Chief Social Media Strategist at xynoMedia, a social media consulting firm which helps fast-growing companies effectively navigate the new world of blogs, podcasts, widgets, on...
  • Learn to Tune into Prospects’ Buying Styles
    By Diane Amundson We have all been there. We’re sitting across the desk from a decision maker we’ve spent 10 months trying to see when, suddenly, she begins to lose interest in what you are saying and starts searching for a report on her desk. Or, he looks at his watch, “disco...
  • Surf’s Up! Catch Higher Waves of Sales Success and Avoid the Wipeouts
    By Eloise Owens They said it couldn’t be done.  And, they were right.  Big-wave professional surfers with a desire to ride monster waves could only stand on the shore and watch as the 80-foot monster waves hit Hawaii’s north shore and passed them by.  Those who tried ...
  • Influence Your Bottom Line With Sales Strategy And Skills
    By Colleen Stanley, President, Sales Leadership Inc. Go out and sell something!  Way too many companies adhere to this line of thinking and sell ---to the wrong prospect at the wrong margins.  Before you get ready to “sell something,” put some thought into who you should s...
  • Entrepreneur Magazine Articles: The Rating Game
  • Entrepreneur Magazine Articles: It's That Time of Season
  • Summiting: Overcoming Sales Acrophobia and Scaling the Heights
    Is a subconscious case of acrophobia, or ?fear of extreme heights? holding back the growth of your company? Today, building value-based relationships with customer top management is a ?got to have,? not a ?nice to have.? ?Summiting?--the art of building dialogue with, and gaining access to, cus...
  • Top 10 resolutions for retaining loyal customers
    By Jackie Huba ?We are focusing all of our energies on finding salespeople with a laser-sharp focus on finding new customers.? Sound like your company? It?s unfortunate but true: Some companies become so consumed with finding new customers they ignore loyal and evangelistic customers who m...
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