A Wide Range of Resources for Members

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WLE presents an extensive library of timely news articles, websites and other resources on topics of concern to women in business: from finance to leadership to marketing. This is a one-stop source for the information you seek.

You can also read issues of the WLE's e-newsletter - WLE Exchange online.


Technology: General

  • The Entrepreneurial Way for Social Media
    In today's business environment, entrepreneurs are looking for new ways to reach new customers.  Social media can be an important part of doing more business. American Express OPEN has dedicated resources to help educate entrepreneurs about how they can leverage the latest social media tools.  ...
  • Stay Connected, Not Confined
    Sara Traun is Best Buy Communications and Integration Planning Manager. http://www.bestbuy.com/ Staying connected to your clients, vendors, employees and even family members when you’re running a million miles per hour managing your business to success is critical. Although Wi-F...
  • Make Sure Your SmartPhone Is Living Up to Its Name
    The SmartPhone promises a plethora of features -- GPS, e-mail, camera, broadband Internet, MP3 music, gaming, texting, Bluetooth and voice - that allow business owners to make better, more efficient use of their time, talent and resources. It’s all about staying connected while getting away...
  • Leverage Social Media and Web Marketing for Growth
    By Shawna Vercher With all of the social media tools in the headlines (the Ashton vs. CNN Twitter battle is a recent example) and the fact that Internet marketing is the fastest -growing portion of budgets (Source: Aberdeen Group), it’s no secret that the Web is quickly becoming a priori...
  • Wikis & Blikis
    Learn all about Wikis and Blikis to help move your business ahead.
  • Did You Know? About Cyber-Security
    When it comes to technology, the top concern of women business owners is security, according to a study conducted by the Center for Women’s Business Research and commissioned by IBM.  Yet, despite these worries, more than 75% of the respondents said they were seeking reliable technolog...
  • Influence The Productivity Of Your Technology And Your Employees
    By James Lawson (Advocacy Marketing) Your business is growing. Your customers expect great service. You and your employees are mobile. You and your business are stretched.  How can you juggle it all? Today, there are communication technology solutions that can help you manage these chal...
  • Articles about the web and technology
  • Don˙t Let Technology Intimidate You; Ask The Right Questions
    Ask not what technology can do for you, but what you can do with technology. This simple reality check could help you avoid making a bad investment decision when it comes to computer hardware, software applications and networking equipment. Because the simple fact is, unless a piece of technology...
  • The Power of Technology
    By Cindy Bates There is probably no better time to reinvigorate your business than the start of a new year. Why not put the contagious enthusiasm that comes with ringing out the old and ringing in the new to work for your organization? As a savvy businesswoman, one of the most strategic resour...
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